2025—UX Still Needs to Step Up

2025—UX Still Needs to Step Up

August 13, 2025
Women funny and concerned about UX

Introduction

Picture this: it’s 2025, and you’re stuck wrestling with an interface that should be intuitive—yet you waste precious time navigating basic functions. These frustrations aren’t anomalies—they’re symptoms of systemic failures in UX design. Despite decades of progress, user experience fundamentals continue to falter.

Maximilian Speicher tackles this conundrum head-on in his recent post for The UX Collective, posing the question: Why, with all our tools and knowledge, do UX experiences still disappoint us in 2025?hackernoon.com+1


Three Core Hypotheses

Speicher outlines three key reasons the UX of 2025 still underdelivers:

  1. Underinvestment in UX
    Many organizations treat UX as a low priority—not worthy of budget or strategic focus.

  2. “UX People” Without Real Expertise
    The title “UX designer” no longer guarantees proficiency in research, strategy, or usability.

  3. UX Being Sidelined Until Too Late
    UX professionals are often brought in after technical foundations are set, limiting their ability to shape user-centered solutions.hackernoon.com


The High Stakes: A Trillion-Dollar Opportunity

Speicher’s wake-up call: companies that do invest in exceptional, thoughtful design stand to gain—and significantly. As he puts it, “the trillion-dollar business opportunity remains for those who choose to differentiate on actual, delightful experiences.”hackernoon.com


Recommended Reads & Tools

Further Reading

  • “The UX Reckoning: Prepare for 2025 and Beyond” — Nielsen Norman Group explores the shifting landscape of UX amid layoffs and AI disruption, urging adaptability and strategic thinking.hackernoon.com

  • “Mind the Gap — important UX research skills that are absent from bootcamps” — Elsa Ho highlights crucial, often-missing skills like project scoping, stakeholder influencing, and cross-functional collaboration.hackernoon.com

Tools to Improve UX Practice

  • Laws of UX by Jon Yablonski — a visually appealing collection of psychological design principles to prevent basic usability blunders.hackernoon.com

  • Heurix — a free heuristic evaluation tool for systematic usability audits, complete with notes, screenshots, and report generation.

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